I am a business growth and commercial strategy professional with 10+ years of experience across FMCG, sales and distribution, procurement, supply chain, and B2B e-commerce.

Currently serving as Procurement Manager and a founding team member at Tajir, I have contributed to building business operations, developing procurement systems, managing supplier partnerships, negotiating commercial agreements, optimizing pricing, and supporting business expansion.

My experience goes beyond procurement. I understand both sides of the business — **how to source products competitively and how to sell them profitably.** From sales strategy and distribution network development to vendor negotiations, category management, inventory planning, and margin optimization, I focus on the decisions that directly influence business performance.

I can help startups, FMCG businesses, distributors, and growing companies with:

• Business Strategy & Growth Planning
• Sales Strategy & Revenue Growth
• FMCG Sales & Distribution Management
• Procurement & Strategic Sourcing
• Vendor Negotiations & Commercial Agreements
• Pricing Strategy & Profit Margin Improvement
• Inventory Management & Working Capital Optimization
• Go-to-Market Strategy & Market Expansion
• Business Operations, KPIs & Team Performance
• Business Setup & Process Development

My approach combines practical industry experience, commercial understanding, data-driven decision-making, and hands-on execution. I focus on identifying opportunities, solving operational challenges, improving profitability, and building scalable business processes.

My mission is to help businesses buy smarter, sell better, operate efficiently, and grow profitably.