IPS

Most businesses don't have a revenue problem.

They have a systems problem.When a pipeline stalls, a team underperforms, or a CRM becomes a graveyard of unactioned leads, the issue is almost never effort. It's the absence of clear, structured revenue operations behind the scenes.

I work with founders, business owners, and growth teams across marketing agencies, healthcare organizations, real estate firms, e-commerce brands, and service-based businesses to build the operational infrastructure that turns inconsistent revenue into predictable growth.

Over 5+ years, I've operated across the full revenue stack from frontline business development and client acquisition to CRM architecture, team leadership, and sales process design. Whether the business runs on retainer clients, property transactions, product orders, or care management programs, the core problem is almost always the same: no system connecting the dots from lead to close to retention.

Here's what working together typically looks like:
▸ Auditing and restructuring CRM pipelines so leads stop falling through the cracks
▸ Building sales operations workflows that reduce manual work and keep teams focused on revenue
▸ Designing business development systems tailored to your industry from real estate outreach to e-commerce upsell sequences to agency client acquisition
▸ Leading and optimizing revenue teams through structured KPI tracking, performance management, and process documentation
▸ Creating repeatable, scalable processes that work with or without you in the room

My background in Applied Psychology means I don't just build systems I build systems that people actually use. The best CRM setup in the world fails if the team doesn't follow it. I bridge the gap between process design and human behavior, which is where most operational improvements quietly die.

I'm currently working with businesses across healthcare, marketing, real estate, and e-commerce on revenue operations, sales systems, and BD strategy.

If your pipeline is inconsistent, your team is busy but not converting, or your CRM is a mess.

let's talk. Send a message or reach out at ifrahmurtaza21@gmail.com