How many follow-ups should a B2B salesperson make before closing the lead?

Our team stops after 2 calls. What cadence works without being spammy?

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Abdullah Saleem 2 months ago

Most B2B deals need multi-touch over weeks: call, WhatsApp/email value note, case study, and a breakup message. Two attempts is not a process.

Track reasons for no-response. Persistence beats pitch volume when each touch adds value.

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