Should my business build a website or sell only through marketplaces and social media?

Marketplaces and Instagram bring sales, but fees and algorithm changes hurt. When is an owned website worth it?

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Muhammad Adnan 4 days ago

Marketplaces and social are discovery. An owned site plus automation is control.

Once leads repeat, connect forms → CRM → follow-up agent so Instagram DMs are not your only database.

See /blog/what-is-ai-agent-development for the input/action model.

Related: owned website vs marketplace, lead automation

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