What is a healthy customer acquisition cost for online courses or coaching?

I sell coaching packages. How do I know if my ad CAC is acceptable?

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Zubair Hadir 1 month ago

CAC is healthy when it stays well below contribution margin after refunds and delivery cost — often aiming for payback inside one purchase cycle for coaching.

If LTV includes upsells, measure carefully; do not count hoped-for renewals as fact.

Related: customer acquisition cost coaching, CAC LTV online course

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