Focus on money, territory, support, and exit — not the brochure story.
Ask the franchisor
- Total investment to open and months to typical break-even
- Royalty and ad fee calculation
- Territory exclusivity and how conflicts are handled
- Supplier lock-ins and pricing flexibility
- Training, field support, and renewal terms
Ask existing franchisees
- Would you buy again?
- How accurate were sales projections?
- How responsive is support when something breaks?
- Biggest surprise cost in year one?
Write answers down. Vague answers are a red flag.
Related: franchise agreement questions, franchise due diligence, territory protection