Why are my Meta ads cheap clicks but zero sales?

CTR looks fine. Landing page exists. Still no purchases. Where do people usually break the funnel?

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Zubair Hadir 2 months ago

Cheap clicks often mean weak intent or mismatched creative. Check: offer clarity, mobile speed, trust signals, payment friction, and whether the audience matches buyers.

Separate awareness from conversion campaigns. Optimize for purchases/leads, not link clicks, once you have enough events.

Related: Meta ads no conversions, Facebook ads clicks no sales Pakistan

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