List of Best Clothing Brands in Pakistan (Men & Women)

Clothing in Pakistan has moved far beyond basic fabric choices. By 2026, what people wear says a lot about who they are, how they live, and even what they stand for. With the fashion industry now valued at over $12.8 billion, the shift is clear: fusion styles, sustainability, and ready-to-wear collections are shaping the market.

Whether you love the timeless appeal of Gul Ahmed lawn, the refined elegance of Maria B, or affordable everyday outfits from Limelight, this guide breaks down the brands that truly matter in 2026.

Fashion Trends in Pakistan

if you want to stay relevant this year, these shifts are impossible to ignore:

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Top Pakistani Clothing Brands In Pakistan

Pakistan’s clothing industry includes a wide range (400+) of local brands offering everything from everyday wear to premium and luxury fashion. The following list highlights well-established and widely recognized Pakistani clothing brands.

This ranking list has been researched and compiled by the Consultance R&D team based on market presence, consumer demand, and overall brand performance.

1-Gul Ahmed

Gul Ahmed is one of the oldest and most trusted clothing brands in Pakistan, especially famous for unstitched lawn, khaddar, and cotton fabrics. Shoppers prefer Gul Ahmed for summer lawn collections, winter fabrics, and long-lasting textile quality. In 2026, Ideas by Gul Ahmed has evolved into a complete lifestyle store, offering ready-to-wear clothes, bedding, curtains, and home accessories. For buyers who prioritize durability, classic prints, and family shopping, Gul Ahmed remains a top choice. Investors also view the brand as stable due to strong seasonal demand and nationwide brand trust.

2- Khaadi

Khaadi is one of Pakistan’s most successful clothing brands globally, with stores in Pakistan, UAE, UK, and the USA. It is best known for hand-woven inspired fabrics, ethnic prints, and fusion wear. Alongside clothing, Khaadi Home and accessories make it a complete lifestyle brand. Customers shop Khaadi for casual wear, pret collections, and culturally inspired fashion. Its large retail footprint and international expansion make it attractive for investors and franchise interest.

3-Sapphire

Sapphire is widely searched for minimalist lawn designs, women’s pret, and office wear in Pakistan. The brand focuses on clean prints, neutral colors, and crease-resistant fabrics, making it popular among working women. In 2026, Sapphire also continues to grow its cosmetics, fragrances, and home categories. Shoppers prefer Sapphire for daily wear and modern styling, while investors value its strong branding and diversified product lines.

4- maria.B

Maria B is one of the most recognized Pakistani fashion designers, especially known for bridal dresses, luxury lawn, and formal couture. The brand frequently trends for wedding wear and high-end fashion collections. In 2026, Maria B also emphasizes sustainable fashion and family-oriented clothing lines. For shoppers, Maria B represents premium status and elegance. For the fashion industry, it remains a powerful name with strong international recognition.

5-Sana Safinaz

Sana Safinaz is among the most searched luxury clothing brands in Pakistan, known for premium lawn, luxury pret, and formal wear. The brand sets fashion trends each season, particularly in unstitched designer lawn and silk collections. In 2026, its focus on rich color palettes and detailed embellishments keeps it highly desirable for festive and semi-formal wear. Shoppers looking for high-end fashion often choose Sana Safinaz for weddings, events, and statement outfits. From a brand perspective, it holds strong value in the luxury fashion market despite higher price points.

6- Limelight

Limelight is a leading fast-fashion brand in Pakistan, popular for affordable ready-to-wear dresses, western tops, and accessories. The brand is frequently searched for budget fashion and trendy clothing for women. Its rapid product turnover keeps it aligned with current fashion trends. Shoppers choose Limelight for everyday outfits and accessories, while its high sales volume makes it commercially attractive despite lower price margins.

7- Junaid Jamshed

Junaid Jamshed, commonly known as J., is the most trusted brand for men’s shalwar kameez in Pakistan. It also offers women’s clothing, kids’ wear, and one of the best-selling fragrance lines in the country. Customers rely on J. for consistent sizing, modest fashion, and traditional clothing. From a business standpoint, it dominates the men’s ethnic wear segment with year-round demand.

8-Ethnic (by Outfitters)

Ethnic blends eastern wear with modern street style, making it popular among young women. Its Rozana collection is frequently searched for daily wear kurtas and office outfits. The brand performs well for trend-focused shoppers and maintains strong digital visibility, especially on social media platforms.

9- Nishat Linen

Nishat Linen is one of Pakistan’s most established textile brands, widely known for its breathable fabrics and reliable quality. Shoppers often choose Nishat Linen for everyday wear, office outfits, and summer collections that remain comfortable in extreme heat. In 2026, the brand continues to focus on structured kurtas, subtle prints, and professional styling for working women. Its strong export presence also positions it as a globally trusted Pakistani textile name.

10-Al Karam Studio

Alkaram Studio is a household name for lawn suits, cotton fabrics, and festive collections. The brand serves a wide customer base, from daily wear buyers to festive shoppers. Its consistent quality and accessible pricing make it reliable for families and suitable for long-term retail performance.

11-Beechtree

Beechtree focuses on modern, minimalist fashion aimed primarily at Gen-Z and millennial shoppers. The brand is popular for ready-to-wear kurtas, pastel color palettes, and digital prints that suit casual and semi-formal occasions. In 2026, Beechtree continues to perform well among shoppers seeking budget-friendly yet stylish outfits. It is often chosen for quick wardrobe refreshes rather than long-term staple pieces.

12-Zellburry

Zellbury has built its reputation on affordability and accessibility. The brand is frequently searched for low-price lawn suits, stitched three-piece dresses, and everyday wear. Its fast retail model ensures frequent design updates, helping it stay relevant in a price-sensitive market. Zellbury is particularly popular in urban and semi-urban areas where value-for-money is a priority.

13-Bareeze Pakistan

Bareeze holds a premium position in Pakistan’s fashion industry due to its unmatched embroidery standards. The brand specializes in schiffli, hand embroidery, and luxury eastern formals that are often considered long-term wardrobe investments. Customers typically shop Bareeze for weddings, Eid outfits, and formal gatherings where timeless elegance is preferred. In 2026, Bareeze remains one of the most expensive yet respected unstitched fabric brands in Pakistan.

14-Kayseria

Kayseria is best known for its artistic approach to fabric design, drawing inspiration from folk art and traditional patterns. The brand focuses on premium fabrics such as Swiss voile, bamber silk, and embroidered cotton. Shoppers who appreciate handcrafted aesthetics and cultural depth often prefer Kayseria. In 2026, the brand continues to attract customers who value tradition over fast-changing trends.

15- Cross Stitch

Cross Stitch has carved a strong niche in the chikankari and embroidered lawn category. Its unstitched collections are especially popular for Eid, festive gatherings, and wedding-related events. The brand offers a luxury-inspired look while staying within a mid-range price segment. For shoppers seeking detailed designs without paying couture prices, Cross Stitch is a preferred option.

16-Warda

Warda is a popular lawn brand recognized for vibrant prints and traditional color combinations. It maintains a strong presence in smaller cities and regional markets across Pakistan. The brand is often chosen by shoppers looking for affordable three-piece lawn suits with classic eastern appeal. In 2026, Warda continues to cater to customers seeking dependable, everyday fashion.

17- HSY

HSY is Pakistan’s most prominent couture designer, known for high-end bridal wear and celebrity styling. The brand focuses on heritage craftsmanship, using luxurious fabrics like velvet, raw silk, and heavily embellished textiles. HSY collections are not mass-market; they are designed for exclusive events and elite clientele. In 2026, the brand remains a symbol of prestige and luxury fashion in Pakistan.

18- Charizma

Charizma is widely known for heavy unstitched suits and festive lawn collections. Its designs often include embroidered shirts paired with chiffon or net dupattas, creating a formal look straight out of the box. The brand is especially popular for semi-formal events, dholkis, and seasonal celebrations. Charizma appeals to shoppers who want decorative outfits without entering the luxury price segment.

19- Bonanza Satrangi

Bonanza Satrangi is a well-known family clothing brand offering collections for men, women, and children. It is especially popular for winter wear, khaddar suits, shawls, and affordable seasonal fashion. In recent years, the brand has also expanded into cosmetics through Satrangi Beauty, increasing its market reach. For shoppers looking for variety at reasonable prices, Bonanza Satrangi remains a strong option.

20- Generations

Generation is known for sustainable fashion, cultural storytelling, and inclusive sizing. The brand often appears in searches related to ethical clothing brands in Pakistan. In 2026, its no-waste initiatives and socially conscious collections stand out. Shoppers who value originality and ethics gravitate toward Generation, making it a niche yet highly loyal brand.

Best Clothing Brands in Pakistan by Category (2026)

Pakistan’s fashion market is diverse, with brands catering to daily wear, luxury fashion, bridal couture, western clothing, and budget shopping. The table below compares top Pakistani and international clothing brands by category, helping shoppers, researchers, and investors make informed decisions in 2026.

Brand Comparison Table

Price Range of Online Clothing Brands (2026)

International Clothing Brands Available in Pakistan (2026)

These international brands are available in Pakistan through official stores, franchises, malls, or authorized retailers. Most operate in major cities like Karachi, Lahore, and Islamabad.

Levi’s

Levi’s is one of the most popular international brands in Pakistan for denim. It is well known for jeans, jackets, and casual wear for both men and women. People choose Levi’s for durability and classic western style.

Nike

Nike is available in Pakistan through authorized outlets. The brand offers sportswear, gym clothing, and footwear mainly for men and women who prefer athletic and casual styles.

Adidas

Adidas is widely recognized in Pakistan for sports and athleisure wear. It is commonly bought for tracksuits, sneakers, and casual sports clothing for men and women.

Puma

Puma is another international sportswear brand available in Pakistan. It is popular for casual athletic clothing, sneakers, and everyday sporty fashion.

H&M

H&M offers western fast fashion in Pakistan through selected outlets and online sellers. It provides clothing for men, women, and kids, especially trendy seasonal wear.

Zara

Zara has a limited but strong presence in Pakistan. It is known for modern cuts, fashion-forward designs, and western clothing for men and women.

Pull & Bear

Pull & Bear focuses on youth fashion and casual wear. It is popular among young shoppers for jeans, t-shirts, hoodies, and relaxed western clothing.

Mango

Mango is mainly a women’s clothing brand in Pakistan. It is known for office wear, casual western outfits, and clean, minimalist fashion.

Marks & Spencer

Marks & Spencer is known in Pakistan for quality basics, innerwear, casual clothing, and formal wear. The brand serves both men and women who value comfort and fabric quality.

Next

Next offers western clothing, kidswear, and casual outfits in Pakistan, mostly through online platforms and selected stores. It is especially popular for children’s clothing.

Lacoste

Lacoste is a premium international brand mainly known for men’s polo shirts and smart-casual wear. In Pakistan, it is chosen for understated luxury and brand value.

Tommy Hilfiger

Tommy Hilfiger is available in Pakistan through limited outlets and imports. The brand is known for premium casual wear and western fashion for men and women.

Calvin Klein

Calvin Klein has a niche presence in Pakistan. It is mainly known for innerwear, denim, and minimalist western clothing.

Under Armour

Under Armour is available in Pakistan for performance wear and gym clothing. It is mostly preferred by fitness-focused customers, especially men.

Leisure Club

Leisure Club is a well-known Pakistani brand specializing in premium casual and smart-casual clothing. Over the years, it has built a loyal customer base by focusing on quality fabrics, subtle designs, and comfortable fits rather than short-lived trends. The brand is particularly popular among professionals, office-goers, and mature shoppers who prefer polished western wear.

In Pakistan, Leisure Club is frequently chosen for polos, button-down shirts, chinos, and everyday outerwear that lasts multiple seasons. From a retail perspective, the brand performs consistently throughout the year, making it a stable option in malls and high-footfall commercial areas.

Jockey

Jockey is an internationally recognized apparel brand with a strong presence in Pakistan, best known for innerwear, loungewear, and athleisure essentials. The brand is widely trusted for its fabric comfort, durability, and accurate sizing, especially in men’s underwear and women’s leggings.

Pakistani consumers often turn to Jockey for everyday basics that prioritize comfort over fashion statements. Its global reputation, standardized quality, and long product life cycle make it a preferred choice for shoppers seeking reliable essentials rather than trend-driven clothing.

Clothing Brands Franchises in Pakistan

To maximize your investment by taking the franchises of international and Pakistan top brands is a great business. You have to follow the brand’s policy and you can easily get the license of the brand’s franchise. In most cases, Brands give 30% to investors and relaxed with policies. They also provide the facility to market their own franchise you are holding as investors.

Who We Are?

Consultance is a leading franchise consultant company in Pakistan, which gives maximum brand franchise opportunities to clients with complete consultancy and franchise selling opportunities to brands as well. We help investors from the starting point to execution by facilitating from providing Brand Policies to contract sign.

Following is the list of our core services for Investors who wants to invest in a clothing business/line

• Brand & Business Development
• Free Initial Consultancy
• Franchise Opportunities
• Space Acquisition
• Business Consultancy
• Brand’s Digital Marketing

If you are Interested In a clothing store Franchise We will not only guide you but help you in brand development. Consultance provides the opportunity of Clothing, Footwear, Cosmetics, Fashion and Educational franchises by simply filling up the Franchise Opportunity Form.

Final Words

These brands are not only national outlets but international outlets as well such as jockey. It is a research-based article on the List of top clothing brands in Pakistan 2026 inspired by Pakistan Clothing. This list is authentic because of business development strategies and sales of brands.

If you want to put your hands in the clothing business and looking for Online Clothing Brand then contact us.

You can join the community by suggesting the most options in the comments and share your valuable thoughts.

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