Serious buyers price normalized profit, not vanity revenue.
Common approaches
- Seller discretionary earnings (SDE) for owner-operated SMEs
- EBITDA for larger, more formal businesses
- Asset / inventory adjustment on top where relevant
Reality check
Many Pakistan SMEs trade closer to modest earnings multiples when books are messy, owner-dependent, or growth is flat. Clean accounts, recurring customers, and systems that run without the owner support a better multiple.
Never accept asking price until you normalize add-backs and verify tax filings match claimed profit.
Related: business valuation Pakistan, EBITDA multiple SME, sell business price